News

Broccoli’s bid for world domination

Taking into account concerns of over-reach, the restaurant says it wants to be the UAE’s most successful export

Image Credit: Courtesy: Broccoli
Odeh says Broccoli has not increased its prices since it first opened its doors in 2014, and thatthe company had even reduced some of its prices following the introduction of VAT.

Published: 18:29 February 3, 2018Gulf News

Dubai: Broccoli, an Italian restaurant born in the UAE, is trying to become the largest operator of restaurants in the country.

Broccoli’s vice president, Khalid Odeh, says the company plans to achieve this through a combination of fresh ingredients, live cooking, and most crucially: affordability.

 

 

Odeh says Broccoli’s prices are noticeably lower than other restaurants providing similar food. A quick review of restaurants around Dubai indicates that the average price of a pasta dish in the Downtown and Shaikh Zayed Road area is Dh62. Comparably, the average price of a pasta dish at Broccoli was half of that, costing Dh30.

Broccoli is also hoping that affordable prices, especially with Dubai residents concerned about rising prices, will help it deliver the right concept at the right time.

“We are not making a loss, we are making a profit. But we are not hungry to make, like, 300 per cent profit. We are reasonable,” Odeh, an Emirati, told Gulf News in an interview.

“The food is very affordable to everybody, it’s not expensive. It’s high class and fresh, but it’s also affordable.”

Odeh says Broccoli has not increased its prices since it first opened its doors in 2014, and that the company had even reduced some its prices following the introduction of the Value Added Tax in the UAE on January 1, to encourage people to continue eating with them.

The firm says that its mission is not only to have cheap food, but to make the franchise licence affordable too. According to Odeh, the first licence costs around Dh45,000, with the second one costing Dh36,000.

The executive says he wants to keep franchise fees significantly cheaper than his competitors. Plus, he says, Broccoli offers its full support and commitment to all franchisees.

“That’s why we are expanding, that’s why people are buying franchises from us,” Odeh said.

Broccoli currently has 48 franchised restaurants currently operating across the UAE, and 101 worldwide, with 54 more properties currently under construction, the majority of which will either be in the Emirates, or Saudi Arabia. A further 200 franchises are currently in the planning or design phase.

Perhaps most interesting, however, is where Broccoli has been able to expand internationally.

The UK currently has two Broccoli restaurants, one in Manchester and one in Covent Garden, a prime location in London. According to Odeh, the UK’s third restaurant, located in Cambridge, will open in mid-February. The company’s website lists an additional five cities in the UK that will soon see Broccoli restaurants open.

India’s first restaurant will open by the end of February, Odeh said.

As a result, Odeh claims that the company was one of the top 100 fastest-growing franchises in the world last year.

But history is littered with examples of franchises that have expanded too quickly: Krispy Kreme, Starbucks, and Baja Fresh all suffered major rollbacks in store numbers after over-reaching.

Broccoli says it has learnt from these case studies. So how can it avoid making the same mistakes?

“The good news is, we are concerned [about expanding too quickly],” Odeh said, adding: “So what we’ve done since the beginning is have a full plan for our expansion.”

To avoid stretching itself too thin, Broccoli’s executive says that the company sits with its franchising adviser, Francorp, one of the largest consultancies of its kind in the world, at least twice a year to conduct a health check.

“This health check is to see if we are growing too fast, and to see if we have shortages of coordination, or support, or staffing. Based on that check, the consultant gives us a feedback, and we have to make sure we fulfil that feedback,” Odeh said.

“The answer from the consultant is that this concept will work all across the world, as long as we stick with the strategy,” Odeh added.

And what about an initial public (IPO) offering? Surely listing on the Dubai Financial Market stock exchange, or the Abu Dhabi bourse, would be a crowning moment for this Emirati company?

According to Odeh, the study Broccoli conducted with Francorp between 2011 and 2014 before launching the first restaurant found that 80 per cent to 90 per cent of franchise companies that IPO, go bankrupt within a very short period.

“There is no plan, at all, to IPO… we don’t want to do it,” Odeh said.

For now, the chief executive is coy on whether the company is already the most successful UAE-founded restaurant chain in terms of the number of restaurants opened.

“The numbers…,” he said, trailing off.

“We are biased. We don’t know. Our objective is just to be number one.”

Original Article 

UAE’s HOMEGROWN BRAND Broccoli announces major expansion plans as they aim for 300 outlets by 2018

Mr. Khaled Odeh - Vice President, Brocolli Pizza and Pasta LLC

Mr. Khaled Odeh – Vice President, Brocolli Pizza and Pasta LLC

Initially, Broccoli’s business model focused on direct operation of restaurant outlets
Now, through strategic franchising, the brand is set to grow its operations from 5 to 12 markets globally by next year

Broccoli Pizza and Pasta LLC (also known as Broccoli) a self-operating Italian restaurant headquartered in Dubai, serving exceptional quality food, has now eagerly announced a worldwide expansion, with 79 restaurants under construction, in over 12 countries. Broccoli’s ambition is to dominate the Italian restaurant market with mouth-watering Italian cuisine in over 300 outlets by 2018.

Commencing operations in 2011, Broccoli has generated an exciting buzz with franchise buyers across MENA, Asia and Europe, due to its well-known reputation as a quality pizza and pasta brand across the world.When Broccoli first opened its doors, the fresh and familiar aroma of Italian cooking welcomed thousands of customers to an experience where their food is made exactly how they like it. Within a few months, Broccoli was able to announce the opening of a second outlet and this the domino effect continues to today, with 95 restaurants in UAE, KSA, UK and India.

 

Richard Kay, Global Franchise Sales Manager, “Within 6 years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with. We have put years into researching the markets around the world with the aid of PICO International, focusing on the busiest locations and offering exactly what we stand for- quality & taste at all outlets to our loyal customers.”Following a widely successful launch and impressive commercial reception, word spread about Broccoli, urging them to open more outlets domestically and internationally. The world was hit by a storm of aromatic pasta sauces, handcrafted pizzas, and first-class customer service.

With it’s unique spin on a classic restaurant environment, Broccoli encourages its customers to customize their own meals, ensuring they receive beautiful, fresh Italian cooking, just the way they like it.

Although Broccoli Pizza and Pasta mainly focuses on the staple Italian classics, such as, pizza, pasta, salad, soup, and lasagna, they are not afraid to dip their toes into the unknown and try something different. In 2015, Broccoli introduced the Pesto Pasta dish to their menu, generating astounding annual sales of over USD$200,000.

“Nothing at Broccoli Pizza and Pasta is compromised upon, especially our strict quality standards, which we maintain at all times. The customers are our main focus, and we want to ensure positive experiences in all our restaurants worldwide. Broccoli is one of the fastest growing franchises in the world and we are committed to the future of our business. We thank all our strategic partners, who have successfully adopted our culture and became a part of a profitable system,” he added.

The Broccoli brand name speaks for itself; committed to serving delicious freshly prepared Italian food, promoting healthy eating, whilst retaining the tantalizing tastes of the heart of Italy. The surge in franchise opportunities are a direct result of maintaining enticing dishes at affordable prices, in a friendly and unique environment. At the heart of it all, Broccoli’s loyal customer base has continued to grow in huge numbers since its establishment in 2011.

An unwavering commitment to quality and taste; Broccoli does not shy away from changing and adapting their menus across their global markets. Food is an enjoyment, and an experience; Broccoli continues to focus on serving delicious dishes worldwide.

© Press Release 2018

 
 
 

UAE: Brocolli Pizza and Pasta Intends Major Expansion Plans

Original Article

Dubai’s Broccoli plans major global expansion plan

Italian restaurant chain says to increase outlets to more than 300 in 12 countries
 

Broccoli Pizza and Pasta, a self-operating Italian restaurant headquartered in Dubai, has announced a worldwide expansion, with 79 restaurants under construction.

Broccoli said it aims to dominate the Italian restaurant market with over 300 outlets in 2018.

 

Broccoli currently operates 95 restaurants in the UAE, Saudi Arabia, the UK and India.

 
 

Richard Kay, global franchise sales manager, said: “Within 6 years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with.”

The first Broccoli restaurant opened its doors in Dubai in 2011, with a second restaurant in Jumeriah opening a year later. In 2014, a further nine restaurants were opened.

Original Article 

Broccoli Pizza and Pasta LLC (also known as Broccoli) a self-operating Italian restaurant headquartered in Dubai, serving exceptional quality food, has now eagerly announced a worldwide expansion, with 79 restaurants under construction, in over 12 countries. Broccoli’s ambition is to dominate the Italian restaurant market with mouth-watering Italian cuisine in over 300 outlets by 2018.

Commencing operations in 2011, Broccoli has generated an exciting buzz with franchise buyers across MENA, Asia and Europe, due to its well-known reputation as a quality pizza and pasta brand across the world.

When Broccoli first opened its doors, the fresh and familiar aroma of Italian cooking welcomed thousands of customers to an experience where their food is made exactly how they like it. Within a few months, Broccoli was able to announce the opening of a second outlet and this the domino effect continues to today, with 95 restaurants in UAE, KSA, UK and India.

Richard Kay, Global Franchise Sales Manager, “Within 6 years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with. We have put years into researching the markets around the world with the aid of PICO International, focusing on the busiest locations and offering exactly what we stand for- quality & taste at all outlets to our loyal customers.” 

Following a widely successful launch and impressive commercial reception, word spread about Broccoli, urging them to open more outlets domestically and internationally. The world was hit by a storm of aromatic pasta sauces, handcrafted pizzas, and first-class customer service.

With it’s unique spin on a classic restaurant environment, Broccoli encourages its customers to customize their own meals, ensuring they receive beautiful, fresh Italian cooking, just the way they like it. 

Although Broccoli Pizza and Pasta mainly focuses on the staple Italian classics, such as, pizza, pasta, salad, soup, and lasagna, they are not afraid to dip their toes into the unknown and try something different. In 2015, Broccoli introduced the Pesto Pasta dish to their menu, generating astounding annual sales of over USD$200,000.

“Nothing at Broccoli Pizza and Pasta is compromised upon, especially our strict quality standards, which we maintain at all times. The customers are our main focus, and we want to ensure positive experiences in all our restaurants worldwide. Broccoli is one of the fastest growing franchises in the world and we are committed to the future of our business. We thank all our strategic partners, who have successfully adopted our culture and became a part of a profitable system,” he added.

The Broccoli brand name speaks for itself; committed to serving delicious freshly prepared Italian food, promoting healthy eating, whilst retaining the tantalizing tastes of the heart of Italy. The surge in franchise opportunities are a direct result of maintaining enticing dishes at affordable prices, in a friendly and unique environment. At the heart of it all, Broccoli’s loyal customer base has continued to grow in huge numbers since its establishment in 2011.
An unwavering commitment to quality and taste; Broccoli does not shy away from changing and adapting their menus across their global markets. Food is an enjoyment, and an experience; Broccoli continues to focus on serving delicious dishes worldwide.

Original Article 

BROCCOLI ANNOUNCES MAJOR EXPANSION PLANS AS THEY AIM FOR 300 OUTLETS BY 2018

UAE’S HOMEGROWN BRAND:
Broccoli announces major expansion plans as they aim for 300 outlets by 2018

Initially, Broccoli’s business model focused on direct operation of restaurant outlets .Now, through strategic franchising, the brand is set to grow its operations from 5 to 12 markets globally by next year


Dubai, UAE, November 18, 2017: Broccoli Pizza and Pasta LLC (also known as Broccoli) a self-operating Italian restaurant headquartered in Dubai, serving exceptional quality food, has now eagerly announced a worldwide expansion, with 79 restaurants under construction, in over 12 countries. Broccoli’s ambition is to dominate the Italian restaurant market with mouth-watering Italian cuisine in over 300 outlets by 2018.
Commencing operations in 2011, Broccoli has generated an exciting buzz with franchise buyers across MENA, Asia and Europe, due to its well-known reputation as a quality pizza and pasta brand across the world.

When Broccoli first opened its doors, the fresh and familiar aroma of Italian cooking welcomed thousands of customers to an experience where their food is made exactly how they like it. Within a few months, Broccoli was able to announce the opening of a second outlet and this the domino effect continues to today, with 95 restaurants in UAE, KSA, UK and India.
Richard Kay, Global Franchise Sales Manager, “Within 6 years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with. We have put years into researching the markets around the world with the aid of PICO International, focusing on the busiest locations and offering exactly what we stand for- quality & taste at all outlets to our loyal customers.”
Following a widely successful launch and impressive commercial reception, word spread about Broccoli, urging them to open more outlets domestically and internationally. The world was hit by a storm of aromatic pasta sauces, handcrafted pizzas, and first-class customer service.
With it’s unique spin on a classic restaurant environment, Broccoli encourages its customers to customize their own meals, ensuring they receive beautiful, fresh Italian cooking, just the way they like it.
Although Broccoli Pizza and Pasta mainly focuses on the staple Italian classics, such as, pizza, pasta, salad, soup, and lasagna, they are not afraid to dip their toes into the unknown and try something different. In 2015, Broccoli introduced the Pesto Pasta dish to their menu, generating astounding annual sales of over USD$200,000.
“Nothing at Broccoli Pizza and Pasta is compromised upon, especially our strict quality standards, which we maintain at all times. The customers are our main focus, and we want to ensure positive experiences in all our restaurants worldwide. Broccoli is one of the fastest growing franchises in the world and we are committed to the future of our business. We thank all our strategic partners, who have successfully adopted our culture and became a part of a profitable system,” he added.
The Broccoli brand name speaks for itself; committed to serving delicious freshly prepared Italian food, promoting healthy eating, whilst retaining the tantalizing tastes of the heart of Italy. The surge in franchise opportunities are a direct result of maintaining enticing dishes at affordable prices, in a friendly and unique environment. At the heart of it all, Broccoli’s loyal customer base has continued to grow in huge numbers since its establishment in 2011.
An unwavering commitment to quality and taste; Broccoli does not shy away from changing and adapting their menus across their global markets. Food is an enjoyment, and an experience; Broccoli continues to focus on serving delicious dishes worldwide.
About Broccoli Pizza and Pasta LLC:

Original Article

20 Dec 2017 – Broccoli Pizza and Pasta, a self-operating Italian restaurant headquartered in Dubai, has announced a worldwide expansion, with 79 restaurants under construction.

Broccoli said it aims to dominate the Italian restaurant market with over 300 outlets in 2018.

Broccoli currently operates 95 restaurants in the UAE, Saudi Arabia, the UK and India.

Richard Kay, global franchise sales manager, said: “Within 6 years of the launch, we are proud and excited about our reach, which is set to grow to 12 countries by 2018. We are grateful to our customers and stakeholders for making us a brand to reckon with.”

The first Broccoli restaurant opened its doors in Dubai in 2011, with a second restaurant in Jumeriah opening a year later. In 2014, a further nine restaurants

Original Article 

 

Broccoli Pizza & Pasta in Soho London

I love pizza and pasta, actually let’s be real I love any and all carbs, but I especially love them when they are served to me as Italian food! I have recently noticed the buzz of people sharing photos and tweets about @broccoli_uk and I was lucky enough to be asked to come and try out their awesome food at their cute little Soho location. I have walked past Broccoli pizza and pasta quite a few times and just thought it was another cheap Italian takeaway that didn’t really put quality into their food, but wow was I wrong. If you are ever in Soho and see Broccoli make sure you don’t make the same assumptions that I did and go in and try out their amazing food! 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta only has one location in London, but they actually have 57 sites all around the world and they are planning to open 100 more soon! I always get excited seeing small business blossom into larger companies. With such amazing food, I bet they will be a huge hit and have tons more store soon enough. This casual dine in or takeaway store provides high-quality Italian food at an affordable price and they are now listed on Uber Eats so amazing food delivered to your door (I’m in)! Aside from takeaway, they do have seating downstairs, but at first glance, it doesn’t look like it. I had to ask the staff if I could sit downstairs. There is plenty of room to sit downstairs, but you’ve just got to go down the small spiral staircase to get to the lower level. 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta’s concept can easily be described as the Subway for Italian food. There are set dishes but you can pick from an array of different toppings and garnishes to make any kind of dish you would like.  They have quite a few different pizzas and pasta to choose from as well as pasta salads, salads, and soups. Oh, I forgot to mention they do breakfast as well! I didn’t get a chance to try out their breakfast menu, but it all looked quite appetizing! They also have quite a few salads that looked really good, but I was all about the carbs and decided to get a pasta and medium sized pizza, don’t judge. I went for the BBQ chicken pizza and the prawn pasta, yes I got two dishes because I love Italian food and any form of carbs!

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

The staff were so attentive and helpful and really knew what to recommend. I really appreciated them guiding me through the menu since it was my first time. Sometimes I do feel that staff are more friendly to bloggers because they know they are going to get a review, but nonetheless, they were super nice and really informative. The food was enjoyable and I really loved how it was made fresh right in front of my eyes and in front of me in minutes. Now I have pretty high standards for pizza, but for takeaway pizza, this place wasn’t bad at all. I would say it ranks pretty highly as far as takeaways are concerns. The pasta was perfectly cooked and seasoned and the pizza was nice a cheesy. It is definitely not an upscale Italian restaurant but it is great comfort food and the best part is that they now deliver using Uber Eats! 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

I quite enjoyed my overall experience at Broccoli and I would 100% go back for a quick pizza or pasta, but it is defiantly got the takeaway feel to it and not really even casual dining. I would say this is a great place to visit for your lunch break at work or a cheeky takeaway on Sunday night. All in all, I would recommend this place, but I am still very confused as to why it is named broccoli, I think it confuses the general public as to what type of food they will be getting. 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

I hope this blog post has encouraged you to go out in London and check out all the amazing food this city has to offer. If you enjoyed this blog post, I would love if you saved/heart it on Bloglovin’! If you want to get instant updates on my life make sure to follow me on Snapchat (@anikazzz) or check out my InstagramFacebook, and Twitter.

Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta

49 Bedford St

London

WC2E 9HA

http://www.broccolidelivery.co.uk

Wrote by: http://allaboutanika.com/broccoli-pizza-pasta-london/

Broccoli Pizza & Pasta in Soho London

I love pizza and pasta, actually let’s be real I love any and all carbs, but I especially love them when they are served to me as Italian food! I have recently noticed the buzz of people sharing photos and tweets about @broccoli_uk and I was lucky enough to be asked to come and try out their awesome food at their cute little Soho location. I have walked past Broccoli pizza and pasta quite a few times and just thought it was another cheap Italian takeaway that didn’t really put quality into their food, but wow was I wrong. If you are ever in Soho and see Broccoli make sure you don’t make the same assumptions that I did and go in and try out their amazing food! 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta only has one location in London, but they actually have 57 sites all around the world and they are planning to open 100 more soon! I always get excited seeing small business blossom into larger companies. With such amazing food, I bet they will be a huge hit and have tons more store soon enough. This casual dine in or takeaway store provides high-quality Italian food at an affordable price and they are now listed on Uber Eats so amazing food delivered to your door (I’m in)! Aside from takeaway, they do have seating downstairs, but at first glance, it doesn’t look like it. I had to ask the staff if I could sit downstairs. There is plenty of room to sit downstairs, but you’ve just got to go down the small spiral staircase to get to the lower level. 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta’s concept can easily be described as the Subway for Italian food. There are set dishes but you can pick from an array of different toppings and garnishes to make any kind of dish you would like.  They have quite a few different pizzas and pasta to choose from as well as pasta salads, salads, and soups. Oh, I forgot to mention they do breakfast as well! I didn’t get a chance to try out their breakfast menu, but it all looked quite appetizing! They also have quite a few salads that looked really good, but I was all about the carbs and decided to get a pasta and medium sized pizza, don’t judge. I went for the BBQ chicken pizza and the prawn pasta, yes I got two dishes because I love Italian food and any form of carbs!

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

The staff were so attentive and helpful and really knew what to recommend. I really appreciated them guiding me through the menu since it was my first time. Sometimes I do feel that staff are more friendly to bloggers because they know they are going to get a review, but nonetheless, they were super nice and really informative. The food was enjoyable and I really loved how it was made fresh right in front of my eyes and in front of me in minutes. Now I have pretty high standards for pizza, but for takeaway pizza, this place wasn’t bad at all. I would say it ranks pretty highly as far as takeaways are concerns. The pasta was perfectly cooked and seasoned and the pizza was nice a cheesy. It is definitely not an upscale Italian restaurant but it is great comfort food and the best part is that they now deliver using Uber Eats! 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

I quite enjoyed my overall experience at Broccoli and I would 100% go back for a quick pizza or pasta, but it is defiantly got the takeaway feel to it and not really even casual dining. I would say this is a great place to visit for your lunch break at work or a cheeky takeaway on Sunday night. All in all, I would recommend this place, but I am still very confused as to why it is named broccoli, I think it confuses the general public as to what type of food they will be getting. 

Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London
Broccoli Pasta & Pizza in Soho London

I hope this blog post has encouraged you to go out in London and check out all the amazing food this city has to offer. If you enjoyed this blog post, I would love if you saved/heart it on Bloglovin’! If you want to get instant updates on my life make sure to follow me on Snapchat (@anikazzz) or check out my InstagramFacebook, and Twitter.

Broccoli Pasta & Pizza in Soho London

Broccoli Pizza and Pasta

49 Bedford St

London

WC2E 9HA

http://www.broccolidelivery.co.uk

Wrote by: http://allaboutanika.com/broccoli-pizza-pasta-london/

Broccoli Pizza & Pasta, founded in Dubai in 2011, proudly opened its doors to our first restaurant in London United Kingdom on 1st July 2016 to add to the list of 36 open branches in 3 countries. 

The freshly prepared meals are now part of the daily dining satisfaction of all ages and cultures across the World, including the Middle East and Europe. Broccoli Pizza & Pasta is a fresh Italian food brand which offers freshly prepared and customised dishes to suit the clients requirements and dietary needs. The name, Broccoli, speaks for the nutritious vegetable which is a symbol of our aim for healthy eating and quality fresh meals. 

Broccoli Pizza & Pasta has a unique company concept where food is prepared and cooked in a theatre style kitchen, in full vision of the customers. The idea was established in 2011 from the first operational branch in Barsha Heights (formerly known as Tecom), Dubai. We currently have 36 operational outlets across the following locations; United Arab Emirates, Kingdom of Saudi Arabia, and United Kingdom plus under construction shops in Qatar and Bahrain. We are projected to have over 100 restaurants by the end of 2016 and we aim to open over 300 by 2018.

The menu offers a wide selection of fresh and healthy Pizza, Pasta, Soup, Salads and Daily Specials. 

Having the ability to order a fully personalised meal and seeing it being cooked live is always reassuring that the meal you are about to receive is of the high quality you expect. 

Broccoli Pizza & Pasta offers Franchising Opportunities throughout the World, in any approved country. If you are interested in more information, please feel free to contact our Franchise Team on +971501144767 or +971505129581. 

broccoli UK branch

I walk past Broccoli Pizza and Pasta all the time and have never got round to popping in to see what it’s all about… So, when I had the opportunity tonight to go and try a couple of dishes I was pretty inquisitive what it is that seems to make this place busy every time I go by.
Broccoli Pizza and Pasta opened the doors to their first restaurant in 2011 in Tecom, Dubai and has proven such a hit that they currently have 57 sites up and running, including the recent London addition, and 100 more in the planning stages. The casual-dining chain provides Italian food at an affordable price and is available both for take-away/delivery and eat-in (although I never would have known this had I not enquired inside since the seating area is located downstairs via a small staircase hidden to the left).
There’s a decent range of pizzas and pastas on offer here, as well as a few salads, soups and breakfast options… But hey, who goes to a pizza and pasta chain to eat a salad? Not me. All pizzas come available in either small, medium or large size and I would usually of course go for the large, but given that I was also planning on trying another dish, I figured I should probably settle for a medium. I went for the original margherita pizza, since there was no ham or artichoke available to rustle up what is usually my favourite style, although I could have chosen from a variety of toppings available at the counter had I wanted to. The lady making my pizza (which you get to see being made in front of you, yay!) was all too happy to make sure my request for a thin crust was seen to, and I noticed all three employees being just as helpful with the orders of whoever else came in… Sometimes I wonder if, when the staff know they’re serving a blogger, the service might not be a true reflection of the usual, but I’m happy to report that everyone seemed to be given just as much care and attention as I was ? The pizza was enjoyable, the base was thin and the crust crunchy, the generous amount of cheese was deliciously gooey and I would definitely grab a pizza here again. Look, it’s not the best pizza I’ve ever had in my life, but I don’t think it’s trying to be either. It may not be what I would expect at an upmarket restaurant in mayfair, but it’s good comfort food and does the Saturday night take-away job just fine… Especially at £9.99 for a large with free delivery, I think it’s pretty good value.
DSC_0497
The other dish I tried was the beef lasagne. Broccoli also do both vegetable and chicken versions, but personally I like a good old traditional beef lasagne best. At £6.99, this was a very generous portion that was not only topped with lashings of delicious bechamel sauce and cheese that had turned gloriously crispy in the oven, but the lady behind the counter proceeded to ensure that there was an avalanche of grated parmesan on top, much to my delight. I prefer my lasagne to have a lot of mince meat rather than be mostly sauce, and so this lasagne hit just the spot. Big portion of hearty, meaty, carby, cheesey goodness… It’s a yes from me.
DSC_0514
I liked Broccoli, and I would go back if I fancied a quick pizza or bowl of pasta, but it’s definitely a very casual-dining restaurant. I’d most likely order take away on a Friday or Saturday night as opposed to sitting downstairs in the basement area, and I wouldn’t advise going if you’re looking for any sort of traditional table service dining experience. As for why it’s called Broccoli, I haven’t a clue. The website says it’s because they promote healthy eating but I’m not sure my personal trainer would agree that my pizza and pasta binge was really in line with that!
Broccoli Pizza and Pasta
49 Bedford St
London
WC2E 9HA
Order by either calling or emailing:
+44 20 7240 0574
http://www.broccolidelivery.co.uk

By :-https://fernandherfood.wordpress.com/2017/04/21/broccoli-pizza-and-pasta-review/

BROCCOLI UK REVIEW, COVENT GARDEN, LONDON

Broccoli Pizza & Pasta is a very well-known chain in the UAE.
Their first location in England opened last July in Covent Garden.
I got to try it out for the first time last week and guys, I think it’s a game changer.

C O N C E P T

Unlike most pizza and pasta restaurants where you order off a menu, Broccoli gives you the ability to “make your own” pasta, and it’s done right in front of you. This process reminded me of Subway and how they make their sandwiches. It’s easy, authentic, and delicious. Most Broccoli restaurants have the kitchen next to the seating area, but this one did not due to space constraints. They deliver within three miles and have plans to open in multiple other London boroughs.

D E C O R  &  L O C A T I O N

Since the first Broccoli UK is located in the hub of Covent Garden, this place is frequented by working professionals. The Covent Garden location is unique in that it is a takeaway, given the limited space. I am looking forward to the future locations, which will have seating on level with the kitchen. The downstairs has seating for twenty or so, but there is no natural light, so it doesn’t feel like the most welcoming of spaces. I think the era of brightly colored restaurants came to an end five years ago, so I’m surprised they’ve pushed through with lime green. But that could just be my modern design mindset coming through.

T A S T E

I give this place ten out of ten stars for their flavor. To be honest, the lime green decor made me a little anxious when I walked in because the food and drink world is clearly moving toward minimalist decor, but the flavor of my food made up for my eyes hurting from the bright green. I ordered the margarita pizza, and my friend/fellow blogger in crime (hyperlink her blog), Chaz, ordered the chicken lasagna. When we got our food, I knew we were in for a treat. My pizza was glistening with cheesy tomato goodness, and her lasagna looked baked to perfection. The crust was delicious, but not too doughy, and filling. The lasagna had a generous amount of meat in it, and looked like it belonged in a bistro. I ate half of my medium-sized pizza, and she had half of her chicken lasagna. Thankfully, they gave us takeaway bags! (Still surprised at how many places in London don’t do that.) The operations manager told us that the vegetables and sauces are fresh every day and that the recipes are originally Italian. So hey, even if it was started in Dubai, it is authentically Italian miei amici!

P R I C E  &  S E R V I C E

If you go to an Italian restaurant in London, you can bet you’ll pay between £12-30 for one person’s meal. Our meal for the two of us came out to less than £20. Not even joking. Like I said earlier, I think this is a game changer, people. There’s a reason Broccoli is so successful in the UAE. If the constant stream of people coming in and out while I was there told me anything, it’s that we can expect Broccoli to do very well here in the UK! The staff behind the kitchen were very friendly and making conversation with every customer. I found that very refreshing, given how overwhelming it must be to have so many people ordering at once or changing orders multiple times.

Check out their Instagram or website for more details.
So tell me, have you had a chance to check out Broccoli? In London or abroad?

By: http://thehonestshruth.com/broccoli-uk-review-covent-garden-london/